We build our own
We create and grow our own direct-to-consumer brands — so the playbook we share with you is one we actually run ourselves.
Ventures
We fuel the fire.
We don't just advise — we put skin in the game. We build and invest in our own internal DTC brands, and we fund the best external founders we work with to help them scale.
Pitch us
Our approach
Advice is easy to give when it isn't your money.
Plenty of people will sell you opinions. We'd rather be on the hook with you. When we believe in a founder, we back them — with capital and with the same hands-on work we use to grow our own brands.
Our incentives are simple: we win when you win.
Two ways we invest
We build, and we back.
We fund the best
We invest in the strongest founders we work with, providing capital and hands-on support to help them scale past the first million.
What we look for
Founders worth betting on.
- Real demand — early signs that customers want what you're building.
- A relentless founder — someone in the trenches, doing the work, coachable and fast.
- Room to scale — a product and market that can grow well beyond the first sale.
Building something worth backing?
Tell us what you're working on. If it's a fit, we'll put real support — and real capital — behind it.
Let's Talk